I Am 20% Cooler May31

I Am 20% Cooler

Yes, the rumors are true. I’m a brony. A fan of the My Little Pony TV show. And I’m not alone. Worldwide, there are about 8 billion bronies. I know that number is accurate because I read it somewhere online. But seriously, people are not surprised by the success of the show with its target demographic, but by the success of the show with male adults (for some reason, the show’s success with female adults isn’t as shocking). But why it’s this show, aimed at young girls, so popular? Here are my guesses, based on my own experience and talks with other bronies. 1. It’s a great show. I haven’t seen the...

Unhinged Magazine’s ...

Note: The things that are on this list didn’t necessarily appear or happened in 2013, but rather, they were important, relevant or just plain fun for me in 2013. Video Game of the Year: Sid Meier’s Civilization V   Warning: Playing more that 8 hours a day can cause headaches, dizziness...

Marketing Lessons from My Little Pony™ and SimCity™ Jul17

Marketing Lessons from My Little Pony™ and SimCity...

Hasbro decided a while ago to dust off their old My Little Pony franchise and update it with a new cartoon series featuring new characters, story and good animation. The show has been a tremendous success with two demographics: small girls 6 to 12-years-old and 20 to 30-year-old men. I’m not kidding. Bronies (brother + ponies) form one of the most important market audiences for the show. And more importantly from a marketing point of view, they have money and they’re not afraid to spend it on all things My Little Pony. I’m not talking about a toy or two. I’m talking about a wide-scale phenomenon. There are now such things as My Little...